There has already been a plethora of articles written about the Amazon.com, Inc. (NASDAQ:AMZN) bid for Whole Foods Market, Inc. (NASDAQ:WFM). I hope I will not be another parrot sitting on a perch regurgitating the economics of the deal, or lack thereof. Instead, I will offer up my own interpretation of what went down, one that most if not all the analysts out there overlooked. You see, this takeover isn't about competition with Wal-Mart Stores, Inc. (NYSE:WMT), Target Corporation (NYSE:TGT) or any other retail store. The short-term impact for any of these companies is negligible.
The Whole Foods takeover by Amazon is about market share of the … call it what you want … 'voice-enabled speakers', 'Internet of Things Operating System', 'home-based Virtual Digital Assistant' … whatever turns you on. The bottom line is that the market potential is huge and the competition is heating up fast. The competition isn't with Wal-Mart, but with Alphabet Inc. (NASDAQ:GOOG) (NASDAQ:GOOGL), and newcomers Apple Inc. (NASDAQ:AAPL) and Microsoft Corporation (NASDAQ:MSFT).