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Amazon Provides Food For Thought

There has already been a plethora of articles written about the Amazon.com, Inc. (NASDAQ:AMZN) bid for Whole Foods Market, Inc. (NASDAQ:WFM). I hope I will not be another parrot sitting on a perch regurgitating the economics of the deal, or lack thereof. Instead, I will offer up my own interpretation of what went down, one that most if not all the analysts out there overlooked. You see, this takeover isn't about competition with Wal-Mart Stores, Inc. (NYSE:WMT), Target Corporation (NYSE:TGT) or any other retail store. The short-term impact for any of these companies is negligible.

The Whole Foods takeover by Amazon is about market share of the … call it what you want … 'voice-enabled speakers', 'Internet of Things Operating System', 'home-based Virtual Digital Assistant' … whatever turns you on. The bottom line is that the market potential is huge and the competition is heating up fast. The competition isn't with Wal-Mart, but with Alphabet Inc. (NASDAQ:GOOG) (NASDAQ:GOOGL), and newcomers Apple Inc. (NASDAQ:AAPL) and Microsoft Corporation (NASDAQ:MSFT).

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by Steve Auger


13 Reasons Why (Wal-Mart is a Buy)

There comes a point in time when every great company loses momentum, sales stagnate, and the share price tumbles. It has happened to all the great ones - to Apple Inc. (NASDAQ:AAPL) in the 1990s, to Amazon.com, Inc. (NASDAQ:AMZN) in the mid-2000s, and to Microsoft Corporation (NASDAQ:MSFT) for the entire first decade of the 21st century.

These titans all had their moment of glory before stumbling. But all three bounced back to become amazing new growth stories. Apple turned itself around by shifting to mobile products such as iPods, iPads, and iPhones. Amazon.com transformed itself from selling books online into selling just about everything online and developing AWS, a cloud computing hosting platform. Microsoft has converted from a software sales model into a Software-as-a-Service model, and like Amazon, is also a cloud computing host.

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by Steve Auger