Return On Innovation Investment

Return On Innovation Investment is a performance measure used to evaluate the effectiveness of a company's investment in new products or services.

Return On Innovation Investment

Return On Innovation Investment is a performance measure used to evaluate the effectiveness of a company's investment in new products or services.

 


Interpretation of Return On Innovation Investment

The return on innovation investment is calculated by comparing the profits of new product or service sales to the research, development and other direct expenditures generated in creating these new products or services.


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