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WWE: Rest Or Sleeper Hold?

I never really considered wrestling as a serious investment opportunity, but with the recently-published 2016 annual results, World Wrestling Entertainment, Inc. (WWE) has caught my attention. They just had the highest revenues in their colorful history, growing by 11% over 2015. Here are some facts that may interest you:

WWE Network

Subscribers watched 294M hours of content in 2016, representing an average of 194 hours per household
Total subscribers grew by 25% in 2016
Fifth largest Subscription Video on Demand (SVOD) network in the U.S.
Second highest Net Promoter Score (NPS) behind only Netflix. NPS is a customer loyalty metric and claims to be correlated with revenue growth

World Wide Web

WWE content consumption increased 56% year-over-year to more than 15.1B+ video views in 2016
Social media engagements increased 45% in 2016 to 1.1B+

Miscellaneous

WWE has the second highest selling action figure property in the U.S. behind Star Wars
Wrestlemania achieved record-breaking attendance, ticket sales and viewership in 2016

Today I'm looking at a short-term speculative trade in WWE. Why short term? I'll get to that a little bit later. But first let's have a look at the stock chart. 

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by Steve Auger